Cases / Canadian Heritage
Case study
How Canadian Heritage actually buys
Cultural programs and events.
A mixed record. 29.6% no-tender, the rest competed. Run both plays: competitive discipline on the posted opportunities, relationship positioning for the direct-award stream.
Award sizes suit small and mid-size firms: many contracts, fast cycles, and responsiveness beats depth in most of them.
The incumbents — top vendors by value
| Name | Awards | Value |
|---|
| PR3 Médias Inc | 14 | $56M |
| Entreprise de communications Tank | 11 | $36M |
| I.D.3 (Idées au cube) inc. | 20 | $26M |
| BELL CANADA | 27 | $22M |
| Cossette Communication Inc. | 31 | $22M |
| 9168-5909 QUÉBEC INC. | 3 | $20M |
Where the money goes — top categories
| Name | Awards | Value |
|---|
| 473 | 795 | $149M |
| 892 | 412 | $118M |
| 301 | 226 | $77M |
| 859 | 308 | $73M |
| 499 | 1,190 | $70M |
| 472 | 449 | $59M |
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